Resources from Google University
Google University has an impressive faculty and an ever-expanding student body. Here is my recommended list of classes from GU, for freshmen business owners. If you have any suggestions for adjunct instructors, please leave them in the comments!
Nerds rule the world
Facebook 101
Professor: Mark Zuckerberg
Alma Mater: Harvard
Prerequisites:
Facebook Business Manager *** THIS IS ESSENTIAL!!!***
Essential Facebook Phone Apps:
Pages Manager App
Ads ManagerApp
Messenger App
Analytics App
Online Courses:
Facebook gives users the opportunity to become Marketing Experts, free of charge. They even offer certification. Do you know the difference between you & the marketing company that is trying to charge you thousands of dollars a month? They took these classes…
https://www.facebook.com/business/learn
Recommended Reading:
– After you’ve run your video ad campaign, create an Engagement Custom Audience from video viewers and target them in your next ad campaign to re-engage with this audience that has shown an interest in your business.
– If you’re thinking about creating a new video, our Facebook Mobile Studio is a great resource for DIY video shoots.
Instant Experience
Why to use:
Bring your brands and products to life on mobile with Instant Experience (IX), a full-screen ad built to provide a powerful and immersive experience. Instant Experiences are easy to create and can help you achieve your goals, whether you want to strengthen your brand or promote products.
How to use:
– Learn how to engage your audience with Instant Experience
Page Post Engagement Ads
Why to use:
Reach new people and keep up with your customers with Facebook Page Post Engagement ads, a unique way to share information about your business by extending your page posts beyond your page. By reviewing insights, like how many people shared or commented on your promoted post, Page Post Engagement ads will help you understand the kinds of stories and content your audience responds to, so you can create more of what they love.
How to use:
– Create Page Post Engagement ads
Custom Audiences
Why to use: Custom Audiences are built from customer information you already have on hand—or can easily get—making it easy to reconnect with the people who have already shown interest in your business. You can upload your customer file, target people who visit your website with the Facebook Pixel or connect with people who have engaged with your business on Facebook.
How to use:
– Instructions on creating a Custom Audience from your customer file
– Instructions on creating a Custom Audience from people who visit your website
Facebook Feed Carousel Ads:
https://www.facebook.com/business/ads-guide/carousel/facebook-feed/traffic
And, here are some of my favorite go-to resources:
– Ads Guide for design specifications for every ad format
– Advertiser Help Center for step-by-step instructions
– Facebook’s Blueprint eLearning for free online training courses
SEO 101
Professor Neil Patel
Alma Mater: Yale
https://moz.com/blog/rank-in-2018-seo-checklist
https://moz.com/beginners-guide-to-seo
https://support.google.com/webmasters/answer/7451184?hl=en&ref_topic=3309469
https://searchengineland.com/guide/seo
https://www.searchenginejournal.com/seo-guide/
https://neilpatel.com/what-is-seo/
Shopify Articles for eCom:
https://help.shopify.com/en/manual/promoting-marketing/seo
https://www.shopify.com/blog/seo-checklist-online-store
https://www.shopify.com/blog/ecommerce-seo-beginners-guide
Pinterest 101:
Professor Ben Silbermann
Alma Mater: Yale
Essential Apps:
Pinterest Marketing Best Practices:
The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand
https://louisem.com/251174/pinterest-marketing-practices
https://blog.hootsuite.com/how-to-use-pinterest-for-business/
https://business.pinterest.com/en/get-started-how-to-use-pinterest
Pinterest For Business Tools:
https://business.pinterest.com/en/pinterest-website-plugins
https://business.pinterest.com/en/pinterest-website-plugins
https://business.pinterest.com/en/pinterest-tag
https://business.pinterest.com/en/shop-the-look-pins
https://business.pinterest.com/en/pincodes
Group Boards:
https://www.pinterest.com/bhg/bhgs-best-home-decor-inspiration/
